| Want to know about upcoming events? Submit your email address below to receive event notifications. |
|
||||||||||||||
About the Event:Localization. It’s big in Japan.What do you recommend to your global client who’s acquired a Japanese division? It was hard enough to get US employees to go along with HR changes—but now you’re also working against cultural norms.Don’t just translate your intranet site—localize it! This event will:
Oh, and find out where you can get the best cook-it-yourself beef in Japan.
View Recorded Event on Google Video:About the Presenters:Jon Ashley – User Experience ArchitectJon made his way to User-centered Design from a background in multimedia tutoring, desktop publishing, CD-ROM creation, website architecture & design, team management, and client consulting.Jon is currently the Manager of User Experience at Refinery Inc. in Hatboro, PA—one of the top 30 interactive agencies—and was previously Manager of Experience Design at Destiny WebSolutions in Conshohocken, where he introduced user-centered design practices. Prior to that, he worked for Engineering Animation Inc. (EAI) as a CD-ROM and web site projects coordinator and programmer, doing technical requirements, development, as well as team and client management. Jon got his start in interactive at the University of Arkansas Computing Services' Multimedia Resource Center with a variety of duties including training others in Photoshop and Quark XPress, video digitizing and compression, and running the Macromedia Director Listserv, DIRECT-L. But that was back when he had time to read the Apple Human Interface Guidelines and participate in beta test programs for Macromedia and Apple... while on the clock, between classes. Thanks boss. Michael Scott – Senior Content StrategistMichael has more than 15 years' experience in advertising and direct marketing, and has been developing and writing DTC, DTP and relationship marketing programs since the late 1990s. He helped to craft one of the first large relationship marketing programs—Novo Nordisk's Living Well With Diabetes, which included newsletters, fact sheets and letters with health and wellness advice.Michael is currently Senior Content Strategist at Refinery Inc. in Hatboro, PA—one of the top 30 interactive agencies—and was previously Associate Creative Director, Pharmaceuticals at Harte-Hanks Direct in Langhorne. While there, Michael streamlined relationship marketing communications for Shire's Adderall XR into a stage-based program that takes into account the obstacles to compliance at specific points in the patient/caregiver lifecycle. A recent Med Ad News article on the shift away from broad-based DTC marketing mentioned this program. In support of Azilect (rasagiline), a new MAO-B inhibitor for Parkinson's disease from Teva Neuroscience, Michael wrote an unbranded series of newsletters called Life in Balance for patients and caregivers dealing with Parkinson's disease. It won Silver in the Medical Marketing Association IN-AWE Awards in June 2006. For Genentech's Nutropin (human growth hormone), Michael developed the Stepping Stones patient support program, which is an on- and offline relationship marketing campaign, including a patient-only web site. Stepping Stones, the first relationship marketing program for a medication in the growth hormone/ endocrinology space, speaks to different audiences across five indications. Michael started his career at an 8-person B-to-B offline agency outside Chicago after leaving Cognitive Science and Comparative Literature graduate programs at Northwestern University. After four years teaching English in the Japanese Alps, he came back to the East Coast, where he has focused on direct marketing, online, integrated marketing programs, and the pharmaceutical industry. About the Event's Sponsor:GSI Commerce, Inc.The event is sponsored by GSI Commerce, a leading provider of outsourced e-commerce solutions for approximately 50 partners.Learn more about GSI Commerce at http://gsicommerce.com. |
||||||||||||||
