Design for Social Impact

Join us on November 10th for the Delaware Valley’s 7th annual World Usability Day Event! This year, we will have an interactive panel discussion exploring a range of areas where innovative design is being leveraged to produce a broader social impact.

Registration for this event is now closed.


What, When, and Where...

Thursday, November 10, 2011 from 6:00 PM to 8:30 PM (ET)

6pm – 7:00     Networking & Community Spotlight
7:00 – 8:15     Design for Social Impact Panel - [ Meet the Speakers ]
8:15 – 8:30     Raffle & Door Prizes - Get a Kindle Fire!

International House Philadelphia
South America Room
3701 Chestnut Street
Philadelphia, PA 19104

Interactive Panel Discussion

This year, we will have an interactive panel discussion exploring a range of areas where innovative design is being leveraged to produce a broader social impact. We will explore...
  • Healthcare, remote patient monitoring
  • Designing for donor personas - American Red Cross
  • Collaboration in international business systems
  • Eliciting emotion and storytelling, Doctors without Borders
  • SNAGs in Online Learning: Making online group work… Work.
  • Civic Engagement - Philadelphia’s Code for America initiative
Meet the speakers:

Kel Smith - Digital Practice Leader, Euro RSCG Life and Principal, Anikto LLC

Health Behaviours - Shorter hospital stays lead to an increase in the number of homebound cases. According to Medicare statistics, 28% of home health patients return to the hospital for follow-up care. This is attributed to a lack of touch points with therapists who drive 5 billion miles per year. Despite expensive and time-consuming efforts, too few homebound patients are receiving the care they need to become “unhomebound.” New forms of remote patient monitoring utilize the incentive-building principles of video games to establish benchmark assessments, transforming patients’ rehabilitation journey from one of solitude to that of empowerment.

About Kel - Kel Smith is a longtime speaker, author and practitioner on digital accessibility. His articles and papers appear in the Pentagon Library, American Law Institute, American Bar Association, International Journal of E-Politics, Kent State’s Knowledge Management Program, Sandra Day O’Connor College of Law, E-Access Bulletin and UX Magazine. Kel’s presentations include three appearances at the CSUN Conference for Persons with Disabilities (San Diego), two stints at World Future Society (Boston and Vancouver), the Royal National Institute of the Blind (London), the Interaction Design Association (Savannah), the Unitech ICT Network (Oslo), the Society for Technical Communications (Sacramento) and the Universitat Autònoma (Barcelona).

For more information visit, http://digital-outcasts.com/about-the-author/

Tracy Kroop - Principal, Design & Strategy at Electronic Ink

Collaboration in international business systems - As organizations expand globally, they need new methods for collaboration and communication. Electronic Ink designed a framework to improve workflow, save time, and share innovation through business applications.Our work for an international bank empowered employees to take control of their automated workflows and bring the human element back into their products and services. The design enabled workers to delegate tasks; rate resources; identify colleagues; share knowledge and document successful improvements right from their desktops—even across time zones. We also brought this process to an international pharmaceuticals company, a worldwide charitable foundation, and the City of Philadelphia. This is design for social impact.

About Tracy - Tracy Kroop is a Principal of Design and Strategy at Electronic Ink, an international design consultancy dedicated to improving how users interact with technology, environments, and one another. She creates intuitive, accessible interfaces for her clients, translating user needs into solutions. Tracy’s work has been recognized by AIGA, Communication Arts, and Parents Magazine. She has also judged design competitions, such as the Greater Lehigh Valley ADDY Awards.Tracy currently teaches in the Graphic Design Department at Maryland Institute College of Art (MICA). Tracy has a BFA from Carnegie Mellon and MGD in Graphic Design from North Carolina State University. Tracy is a past board member of AIGA St. Louis.

For more information visit, http://www.linkedin.com/profile/view?id=9282030&trk=tab_pro

Josh Goldblum - Founding Principal and Creative Director, Bluecadet Interactive

Eliciting emotion and storytelling - Doctor’s Without Borders, Starved for Attention campaign. Bluecadet will present how shifts in technology, social media and platforms have informed and changed how we approach and define ROI even as we try to elicit emotion and tell a great story. We will discuss how this came into play in the redesign of Doctor’s Without Borders successful Starved for Attention campaign.

About Josh - Josh Goldblum is the founding principal of Bluecadet. His core competencies include user experience design, information architecture, web development transmedia storytelling and strategy. He has travelled widely as an interactive journalist, producer and strategist and has spoken at numerous nationally regarded conferences. His work has been profiled by HOW Magazine, Communications Arts, Adobe, The New Yorker, USA Today, People Magazine, CNN, NPR’s Morning Edition, and CBS News. He has won several prestigious awards including an Emmy, a Webby, a SXSW Award and two MUSE awards. Josh graduated from Tufts University in 1999, and attended the School of the Museum of Fine Arts in 2000.

For more information visit, http://bluecadet.com/about

Patrick Marsceill - Sr. Information Architect at Empathy Lab

Designing for donors, the American Red Cross - I will examine what was learned while we designed the donation experiences for the American Red Cross. Specifically, illustrating the differences uncovered in designing for a traditional commerce vs. a donation transaction experience. A continuum of donor behaviors will be presented as well as its direct effect on the design strategy. I also plan to show a demonstration of key design concepts (screen shots) and how page level decisions relate to donor needs, expectations, and behaviors. Finally, I will discuss our overarching design strategy across multiple channels (web, mobile, face to face) and these how these channels relate to specific personas.

About Patrick - Patrick Marsceill is a Philadelphia native user experience designer, developer, and digital strategist. A Senior Information Architect at Empathy Lab, he recently led the User Experience of the redesign effort for the American Red Cross. Patrick has been working as a web professional for over 10 years, having had cross-discipline experiences as a Designer, Developer, and Information Architect. Patrick is an active member of PhilaMade (a local group of creative industry leaders, philamade.com), a musician (founding member of group Sun Airway, sunairway.com), and a rider/ enthusiast of vintage motorcycles.

For more information visit, http://www.patrickmarsceill.com

Sean P. Goggins - Assistant Professor at the iSchool at Drexel

SNAGs in Online Learning: Making online group work… Work. - We know that learning is a social activity and students and professionals both learn by interacting with others. In a technologically mediated learning environment – where students never meet each other face to face – group work is difficult. Awareness, interaction and knowledge construction are all constrained by the context of the environment. I will share three examples of how technologically mediated groups construct knowledge, share information and build identity. The first example will be an environment supporting computer supported collaborative learning at work (CSCL@Work). The second example will be the virtual math teams software package developed by my colleague, Gerry Stahl, and the Math Forum at Drexel. The third example will be completely online graduate student courses.

About Sean - Sean P. Goggins spent 15 years leading software engineers in the medical device, publishing and software industries where he earned a reputation for building high performance teams. His masters research at the University of Minnesota resulted in a database that is being used to map the bovine and porcine genomes. His PhD work focused on understanding completely online learning groups. All of his work exists at the intersection of technology and human knowledge construction, whether through work, research or traditional course work mediated by technology. Sean is originally from Milwaukee, Wisconsin, the oldest of seven children and has never met Laverne, Shirley or the kids from That ‘70s Show.

For more information visit, http://www.groupinformatics.org/sean.p.goggins

Jeff Friedman - Manager of Civic Innovation & Participation, City of Philadelphia

Promoting civic engagement - Change by Us Philly is an online platform for community projects that allows you to share ideas for making your neighborhood better and to turn those ideas into projects that have real impact. From tools to network and manage events to helping you connect with local resources, the site supports a number of ways to get involved. Philadelphia city government is using technology to cultivate civic participation and facilitate meaningful government-citizen communication. The new normal compels the cultivation of better organized and guided crowdsourcing/crowdfunding in the public space.

About Jeff - Jeff Friedman is the Manager of Civic Innovation & Participation for the City of Philadelphia in the Office of Michael A. Nutter. Previously, Friedman was the City of Philadelphia’s Chief of Staff to the Chief Technology Officer in the Division of Technology, and Deputy Director of Performance Management/Project Manager for Philly311 implementation for the City of Philadelphia. Friedman earned his undergraduate degree from Temple University, where he also earned a law degree.

For more information visit, http://www.linkedin.com/pub/jeff-friedman/2/797/383

Event Partners

Premiere Sponsors

The Archer Group Blue Plate Minds The Boss Group - Philadelphia Metro

Door Prizes

Get a Kindle Fire! Kindle Fire
Full Color 7" Multi-touch Display, Wi-Fi

Excited about the new Kindle Fire? OMG, us too! That's why we're giving one away...

We've pre-ordered a Kindle Fire for our grand prize winner. With a Nov. 15th release date, you'll be one of the first to own one.

Our only regret is that we can't win it. :-(